GEO: being named in AI answers
People increasingly ask an assistant instead of searching. GEO is the work that decides whether the answer names you.
IN THIS GUIDE
See where you stand
Open GEO. The visibility panel asks the questions your customers would ask an assistant and records whether your brand appears in the answers, and how it is described.
Let the AI crawlers in
The AI Bots panel shows which assistant crawlers can read your site and what they are allowed to see. Blocking them by accident is the most common reason a business is invisible in AI answers.
Fix the pages the answers need
Assistants quote clear, factual, well-structured pages: what you do, where, for whom, at what price, with contact details. The page panel flags what is missing and can draft the additions.
Re-check on a schedule
Answers change as models and indexes update. Re-run the visibility scan periodically and treat the trend, not a single result, as the signal.