Analytics: knowing what worked

Visitors, page views, sources, countries and top pages for the period you choose. Compare with the previous period to see direction rather than a single number.

The live view shows who is on the site right now and what they are looking at — useful right after a campaign goes out.

Form submissions, button clicks and other meaningful actions are recorded as events, so "traffic" turns into "enquiries".

Because Search Console data lives in the same place, you can see which queries brought the visits — and which pages deserve the next hour of work.