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GEO (AI Search)
Get named when someone asks an assistant
A growing share of buying decisions now starts with a question to an assistant, and the answer names two or three businesses. GEO is the work that decides whether one of them is you — and it is measurable, not mystical.
Replaces
Otterly.ai · Profound · manual prompt testing
Who it is for
Measure where you stand
The visibility panel asks the questions your customers would ask an assistant and records whether your brand appears, in what position, and how it is described. Re-run it on a schedule and treat the trend, not a single answer, as the signal.
Let the assistants read you
The AI Bots panel shows which assistant crawlers can reach your site and what they are allowed to see. Blocking them by accident — usually inherited from an old robots file — is the single most common reason a business is invisible in AI answers.
Fix the pages the answers need
Assistants quote clear, factual, well-structured pages: what you do, where, for whom, at what price, with contact details. The page panel flags what is missing and can draft the additions, and the autopilot keeps working through the list.
Questions about GEO
(AI Search)
Anything else? Write to [email protected] or read the step-by-step guide.
Is GEO real or a buzzword?
It is measurable: we ask assistants the questions your customers ask and record whether you are named. What you do about it is ordinary work — clear, factual, well-structured pages.
How is it different from SEO?
SEO optimises for a results page people scroll. GEO optimises for an answer people accept. The underlying content work overlaps, but the measurement and some of the fixes are different.
How often should I scan?
Monthly is enough for most businesses; models and indexes change slowly enough that daily scanning tells you nothing new.
GEO (AI Search) is included on every plan.
The plan decides how many projects and credits you get — not which modules you can open. Start on the free plan and see for yourself.